Welcome to Persia, “Khosh Amadid…” a message from CEO

بنی آدم اعضای یک پیکرند

که در آفرينش ز یک گوهرندچو عضوى به درد آورد روزگار

دگر عضوها را نماند قرار

تو کز محنت دیگران بی غمی

نشاید که نامت نهند آدمی

Human beings are members of a whole,

In creation of one essence and soul.

If one member is afflicted with pain,

Other members uneasy will remain.

If you have no sympathy for human pain,

The name of human you cannot retain.

Abū Muṣliḥ bin Abdallāh Shīrāzī (1184 – 1283/1291?), better known by his pen-name as Saʿdī (Persian: سعدی)

Welcome to Magic of Persia

Times have changed, and so have the means of travel and discovery all over the world. But like the travelers of old, few can resist the charm of the orient even today. For all of us in the travel industry, that is precisely where the real challenge lies. In being able to match the magnificence of the past with the comforts of the new century for every client like you. From my earlier days of guiding groups throughout my beloved country further to marketing for my own home town in order to attract the sharp eyes of major companies interested to the orient, and Persia in key Travel Fairs, spanning over 12 years now I have always tried to maintain the idea that the business of travel is about much more than business transactions.

It is a commitment to building relationships of trust, based on an understanding of the needs of agents and clients alike, and the ability to support it by delivering on promises. At BTC, we believe only such partnerships can ensure that each of you has the most memorable journey through our lands. And that is our unfailing commitment to you Persia. Because everyone knows that to offer international standards of destination management in Persia, you’ve got to be Creative.

Alireza Mozaffari

MSc., Tourism Management, Surrey University, Guildford

CEO & Owner of Boutimar Travel Co. Tehran